What is inbound marketing about?

Inbound marketing is about testing, testing and testing.

You’re not expected to know what form of promotion is going to drive the most traffic and generate the most leads. So you’re only option is to test as much as possible.

Luckily we’ve been testing out inbound marketing for quite some time now so we’ve got a pretty good idea of what form of promotion works well for certain types of customers.

Why use inbound marketing?

  • It puts the power in your customer’s hands
  • It gains trust and earns respect
  • It’s a sustainable way of generating leads
  • It’s more cost-effective than outbound marketing
  • It helps you to understand your audience

There are four stages within the inbound model

  • Attract 
  • Convert
  • Close
  • Delight

What does inbound marketing involve?

  • Content creation
  • Content marketing
  • Social media
  • Email marketing
  • Personalisation
  • Workflows
  • Lead nurturing
  • Strategy
  • Analytics
  • Web design
  • Landing pages

Find out more about how inbound marketing campaigns work with our eBook: 

The Marketing Manager's Guide to Inbound Marketing Campaigns

Go to eBook