Inbound Marketing Blog

Why Every Marketer Needs to Understand Time to Trust

Anyone who works in customer services, sales or marketing knows that it takes more than just one asset or conversation to convert a customer. You need to contact them over several touchpoints, make your contact with them consistent and earn their trust before they decide to buy from you.

What you certainly can’t do is jump-start the gun. For example, there’s no point having a pop-up with a 15% discount offer for someone who has literally just landed on your site. They don’t even know what you do yet, never mind if they want to buy from you. That sort of pushy selling is going to turn them off straight away and make them trust you even less.

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