The other day we were having a bit of a crisis meeting to try and define our positioning. Having just hired new team members we came to the scary realisation that not everyone knew what the point of our existence was or what we were trying to achieve.
When you see really successful example of content marketing, it’s hard not to feel just a tiny bit jealous. You see these organisations and individuals who are doing (seemingly) exactly the same as you – writing blogs, producing key content etc. But, the difference is, they seem to be so much more successful than you. It’s almost enough to make you think about giving up on content marketing.
