You may think that workflows are unnecessarily complicated and help marketers in nothing more than getting tangled up in branch logic. However, the best marketers have (and are) using workflows to their advantage; to increase customer conversion rates and free up time to focus on other projects and campaigns.
You may not like marketing automation, but there are some incidences where it really is the best option. Think you’re in need of a workflow? Here are some criteria that you might want to match or think about before diving in.