Inbound Marketing Blog

4 HubSpot COS Myths that are Holding Back Your Website

When announcing the launch of its Content Optimisation System (COS), HubSpot described it as “part content management system, part personalisation engine” a fully integrated content system that optimised “your website experience for each visitor”.

Since then, HubSpot has endlessly updated its COS to make it more integrated, smarter, with more opportunities for personalisation. These updates are also designed to make it easier for users to take advantage of the COS tools and generate more leads.

However, there are still many misconceptions and misunderstandings about what the HubSpot COS can and cannot do. Breaking these myths and becoming aware of these features is something that marketing managers and their team should make a priority if they’re going to fully take advantage of HubSpot’s tools.


The Biggest Mistakes You’re Making with HubSpot Workflows

I met a guy at a marketing event in London one time and we ended up talking about workflows -  it seemed like the natural ice breaker.

After some back and forth pleasantries, he told me something that I couldn’t quite believe.

He was trying to build one single workflow to get customers from a top of the funnel content offer to the bottom of the funnel. And he typically had an 18 month sales cycle. Yep, that’s right, he was trying to string together about 18 months of lead nurturing emails into one almighty workflow.

So I wasn’t surprised at all when he started telling me about the woes and complications of adding new content items to the existing workflow and trying to optimise the process.

This conversation got me thinking. How many other people doing this? How many other people are creating a lead nurturing nightmare for themselves, simply because they’re falling into common pitfalls?


Are You In the HubSpot Trough of Disillusionment?

Are you still failing to hit your lead gen targets?

Is HubSpot a lot harder to use than you thought it would be?

Are you ready to give up on inbound marketing?

Let me start off by saying that what you’re going through is no fault of HubSpot’s, it’s a user issue. But don’t take that personally, you’re not the only one dealing with these issues, they’re extremely common.

Let’s journey back to why you first started using HubSpot.


SEO ranking factors: a quick guide

Unless you’re a specialist, trying to get your head around SEO can be like wrapping your brain in cotton wool. With terms crawling out of your ears and different opinions on what does and doesn’t work, you just wish that Google would be as simple as choosing the right keywords.


Why B2B can (and should) be funny too

What is a pirate's favorite piece of content? 


How Marketing and Sales Can Start Earning Back 10% Revenue a Year

It’s been estimated that a lack of alignment between marketing and sales departments accounts for as much as 10% lost revenue per year.  So imagine the possibilities if, in some dystopian future, marketing and sales aren’t just getting along, but are productively collaborating with each other.

This may sound like a very abstract concept, but it doesn’t have to be. Both marketing and sales have a lot that they can learn from one another and contribute to your overall company culture.

So let’s say that marketing and sales call a truce and unite to fight for that 10% back, how would they go about it? 


The dangerous void between marketing and sales (and how to fix it)

Sometimes the transfer of leads from the marketing to the sales department can be a bit like a negotiation from an episode of Game of Thrones. Jabbering, long-winded, and only resolved when someone gets their head chopped off. Like two ancient families, sales and marketing departments have volume-worthy back stories of fights, badly resolved negotiations and just generally not getting along.  


The Power of Visual Storytelling

Once upon a time, marketing was all about sign spinning and sending coupons in the mail.

Brands are constantly in competition with each other to grab people’s attention, the only problem is, nowadays it’s proving to be a bit more difficult to get a grasp of since the internet became saturated with content, and people’s attention spans have gotten shorter.Storytelling is one of the most powerful ways to create a personal connection with your customers through your brand.


What can marketers learn from Uber?

Learning in marketing is a bit like learning to drive. Learning how to do a three-point turn is fine, but until you have to do it in a road filled with cars and angry horns, you won’t really know how to do it. You need to get out on the road to learn which techniques do and do not work.


What does a perfect lead look like?

Do you know what your perfect lead looks like? Most people, when asked, know the demographic of the leads that they want to target. They know how much revenue their company generates and how many employees work at their company.