Inbound Marketing Blog

Marisol Saona

Marisol Saona

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Email signatures: a secret marketing tool


With many marketing methods costing too much without enough ROI, smart marketers are coming up with increasingly innovative ways to reach people. You may already be running successful email marketing campaigns, but today we're letting you into a secret email marketing tool that most marketing professionals haven't cottoned on to: email signatures.

How to make your email signature a marketing tool

So, I hear you ask, "how does an email signature help me market my business?" Firstly, you have to stop thinking about your signature line as just your name, position and company contact details. Whilst you can still include these, use the space to get creative by mentioning your latest offerings. This could include anything from a new whitepaper download, an upcoming event or a new product launch. Then, to really emphasise the point, highlight it with an effective Call to Action