Inbound Marketing Blog

Charlotte Gill

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Using IFTTT: What it is and how you can benefit

It can be difficult to regularly update each social media channel you have an account with. A new and popular way to make this more manageable is a web service platform named ‘IFTTT’ (like lift with no ‘l’). For many users this might seem like just another complicated website to get to grips with. However, using IFTTT for both your business and personal life can make updating social media channels much simpler. Take a look at our straightforward explanation of IFTTT as well as our list of 7 ways people are using it. 

What is IFTTT?

IFTTT is a platform which ‘lets you create powerful connections with one simple statement: If this then that’. IFTTT explains that this is a trigger and that is the resulting action. The website calls these combinations ‘recipes’. An example of a recipe is: if ‘someone retweets your tweet’ automatically ‘tweet to thank them for retweeting’.