The more contacts the better right?
More contacts means more opportunities to sell and ultimately more revenue in the long run.
It’s a no brainer surely?
Well, not exactly.
If you’re an enterprise HubSpot user you’re charged £7 per 1000 new contacts each month, if you’re a pro user it’s £35 and for basic users it’s £70.
While this may seem like a pretty insignificant amount of money, if you’ve got poor quality data within your database you could be looking at thousands of pounds needlessly coming off your bottom line every single year.
Also, if you’re a small to medium sized business and you’re trying to identify areas where you can make savings, your contact list isn’t often the first place you’d think to look.
So why is this happening and how can you make sure to avoid it?