The way people behave has changed in the last 5 years. So why hasn't marketing?
If you're frustrated that your direct mail, exhibitions, advertising and telemarketing doesn't produce real business benefits - you might be just about to realise that your customers and prospects have gone online. They're not sitting, waiting for your interruption based marketing to hit them in the face like a wet fish.
Nope. They are online; searching Google, getting advice from peers, reading blogs, educating themselves and using everything digital for every stage in the sales cycle.
All too often, companies use the Internet to sit their company information on a few pages, convinced that they've ticked another box on the to do list.
Do you really think the winners (the ones that get found, the businesses generating leads and converting traffic into customers) are just lucky?
Think for a minute. How does Google work out what to show in page one of its results?
In brief: it sees based on your popularity who thinks your content is interesting enough to link to or to share. It looks at your page to see how relevant it is; URL, page title, H1 and H2 tags, content on the page, anchor text - hey there's more but you probably get the picture.
How do your prospects and visitors find your site? Through search engines, social media networks, recommendations, reviews, blogs, photos, comments, forums - and of course useful helpful and interesting content - which is marketed by you, your fans and your industry's influencers.
To get advice on your inbound marketing strategy, pick the phone up and call our inbound marketing consultants.
We may build websites, create lead nurturing emails, blog useful and interesting stories and write and share remarkable content.
But what we really do is get you found, generate leads and build your connections to customers and prospects through social media.
Strange PR is dedicated to putting you in that position. We believe that most outbound marketing is untargeted, inefficient and expensive. Inbound marketing is far more effective – and hugely more cost-effective.
Find out how Inbound Marketing works and how it can deliver lead generation for your business.