Like many industries PR has changed dramatically over the last ten years. In the past press releases used to be dutifully distributed to a handful of editors for publication in next month’s trade magazine – and as long as you mention the word ‘new’ and paid the colour separation fees your job in PR was done.
Now PR is different and we pride ourselves on understanding, mastering, embracing and leveraging these differences.
Today PR requires remarkable, engaging, interesting and useful information. Journalists and editors pick up news from your blog and news feeds just as often as influential bloggers and commentators in industries do. It’s about not just generating and distributing a few news stories to a few editors, it’s about generating remarkable content and communicating in a live two-way interactive environment that never rests through trade magazines, blogs, social networks, YouTube, Twitter, Facebook, podcasts, vodcasts, webinars, ezines, ebooks, speaking opportunities, Flickr, Slideshare, Digg, Reddit, Stumbleupon, social bookmarking, technorati, RSS feeds, conferences, events, roadshows and Google buzz. Businesses are publishers and conversations are ubiquitous and distributed throughout networks.
Sure we still create case studies, talk to customers, partners, product and market managers, produce newsletters, compelling email copy, introduce campaigns and marketing programmes dedicated to niche and entire markets positioning you as thought leaders and valuable business partners