Where do your prospects go on the web? Which sites do they visit? What conversations do they have? Who are they talking to?
Wherever they go, you need to be there.
If there are industry forums, you need to present yourself as a friendly expert: someone who can answer questions and offer advice. If you’re seen as an authority, people are much more likely to buy from you.
It’s the same with social media. Facebook, Twitter, LinkedIn and all the rest are superb opportunities for you to showcase your expertise, share your opinions, and offer help. You can use much more than words: video, SlideShare and mobile apps present huge opportunities to reach people wherever and however they wish to be reached.
If you’re not part of the conversation, who’s going to know you’re in the room?
Blogs are another fantastic way to get found. If you publish remarkable content about subjects potential buyers want to know about, they’ll beat a path to your door. And readers will also seed links to your blog posts on the social media they use. The whole process snowballs... the search engines notice all the activity... and your site is propelled to the top of the rankings, which drives even more prospects to your business.