Eyetracking: Does anyone actually read your website?
The inbound marketing experts from Strange IM (formerly Strange PR) bring you our vlog which discusses the scientific evidence about how a viewer reads your webpage:
In this 150 second video, Emma discusses the directionality and amount of text an online visitor will read on your webpage. The hand drawn heat map represents the findings of many experiments that use eye tracking technology to "see what your readers see". Emma also will give you some key takeaways about how to design your website so that your Call to Actions get the attention they deserve. If your website isn't optimised to be readable by the quickly-browsing human, then use our top tips to improve your click through rates today!
Once you've got your Call to Actions properly positioned on your page to actually be read, why not download our free presentation to see how else you can optimise CTAs?