Pinterest for business: 5 great ways law firms are using Pinterest
Posted by Emma Rudeck on Thu, Jun 21, 2012
If you haven’t heard already, Pinterest is taking the internet by storm. A recent study by Shareaholic reveals Pinterest now generates more referrals than Twitter. It also became the fastest site every to reach 10 million unique users in a month.
The challenge for any business is to work out how they can use this visually-orientated platform to get found and generate leads. For product-focused businesses, the obvious first stage is to have pin boards dedicated to your product range. But, what if your organisation is serviced-based and doesn’t have product images to pin to your boards? It’s certainly still possible to use Pinterest, you just need to consider how you can turn your service into a compelling image.
We’ve found 5 great examples of how law firms are taking advantage of Pinterest for business, proving that, with some strategic thinking, it’s possible for anyone to start using Pinterest.
Take a look below for some pin board inspiration or download our free guide on Business Marketing with Pinterest and see how you can take advantage of this new social media platform.
#1 Inksters Solicitors introduce us to the team
Inkster Solicitors use Pinterest to show the team, complete with short bios. It’s a great idea because they’re the ones who are providing the clients with the service. Why not use Pinterest to introduce your team?
#2 Global Jurix have a new take on patent law
As well as showing recent documents related to patent law, this pin board from Global Jurix also takes a nostalgic look at classic patent documentation. Why not use Pinterest to show the history of your business?
#3 Winston Solicitors give advice for those moving home
Though not directly related to legal work, this pin board from Winston Solicitors definitely focuses on a theme their clients will find interesting. Just because it’s not business focused, doesn’t mean you can’t make a pin board out of it.
#4 Mesriani Law provide links to legal blog sites
Mesriani Law use its Pinterest to share useful resources, by linking its followers with legal blogs. It demonstrates Mesriani Law is aware of the latest legal blogs and images from the blogs make a great pin board.
#5 LawPins™ by Virtual Law Direct™ show us awe-inspiring law courts
Rather than focusing on the nuts and bolts of legal practice, Virtual Law Direct created a pin board showing impressive legal buildings from round the world. Take inspiration and show us your place of work on Pinterest.
Want to know how you can use Pinterest more effectively? Download our free guide on Business Marketing with Pinterest today.
[image credit: pinterest.com]