10 Great B2C Facebook Fan Page Designs
Posted by Richard Strange on Fri, Mar 02, 2012
Looking for inspiration to design your Facebook fan page? There are lots of great B2C pages to help get your creative juices flowing. Here’s my rundown of some great Facebook pages.
1. Chupa Chups
Bright and colourful, it successfully lured me into clicking the Like button so as to play the classic crane-and-grab game. After you catch the critter, you can post it onto your wall. This page appeals to the company’s target market – the younger generation. Investing in an eye-catching design for their product is no useless investment: A study from LSE found that 38% of 9-12 year-old European children used social-networking sites, with one in five using Facebook.
Random fact: the “Why Are Chupa Chups So Hard To Open?” Facebook page has 37,758 likes!
2. Smirnoff US
All of the Smirnoff Facebook pages are top notch, but my favourite is the US version. Using a cool frosted glass graphic, it gives the user a sneak peek into what is behind the Like button. The profile picture of the Fan of the Week gives off the impression of a lively community, and the chance of winning a free T-shirt gives further incentive to join up.
3. Coca-Cola
A simple graphic puts across their latest campaign, the Future Flames. They create the sense of a far-reaching online presence by linking to their other social media accounts, such as Twitter, YouTube and Flickr. The Fan Highlights section shows little bubbles of fan-made photography – clicking on a bubble will take you to the gallery where you can then comment and Like the photo.
4. KFC Australia
The garish colours and metallic graphics may not appeal to me, but they certainly fit in with the target market for the latest campaign: a competition to win a home stay-dium. Everything about this page screams – I mean roars – MANLY! Further down the page is TV inset where men can watch Fox Sports.
5. Walkers
The Walkers Crisps page is thankfully a more gender neutral. They use agricultural imagery to make users associate the junk food with a fine British summer. What I like about this page is its simple message, contained in one graphic, unlike other fan pages which carry on too long down the page.
6. Lancôme US
The Lancôme US page shamelessly exploits a girl’s innate desire to play dress-up. It boasts an interactive application where you can upload your photo and try out the makeup product virtually. As you click on the call-to-action Become A Doll, it reminds you that you have to Like them first – by which time you will impatiently click Like just to have a go!
7. Eminem
He may not be your cup of tea, but his web-design team have taken an easy way out on his page by simply inserting a VEVO module. This lets Facebook users flick through and play his latest songs straight from the page. There is no faffing around with artists who have this style of fan page – you can just get straight to their music.
8. Abercrombie & Fitch
This sexy and understated page uses a powerful tag-line Are You In to generate likes. Unlike many companies that have a presence on Facebook solely to promote competitions, this clothing brand use their Facebook as a landing page to get more people to subscribe to their mailing list.
9. The Girl Effect
This charity page has been designed with two aims in mind: to display their YouTube video that describes the cause, and to give a means for people to share that video. Further down the navigation menu, users can also see that they have set up a payment system where donations can be made.
10. ASDA
ASDA have tried make the mundane world of grocery shopping fun by inviting users to share their cupcake photos. By putting the emphasis of their page on their baking recipes they’ve shifted the atmosphere from agressive price-slashing towards a homely community of keen bakers. For the Facebook fan who submits the prettiest cupcake photo there is £100 to be won – to be spent on ASDA baking products of course.
Well I hope you enjoyed my countdown of 10 Great Facebook Fan Page Designs and that it gave you some ideas about how you want your company’s page to look. For professional help in creating a Facebook fan page design that works with your inbound marketing strategy, contact Strange PR.
(image credit: http://groupofminds.com)