How to convert visitors to your website into bucket loads of leads
Most websites boast loudly if they can convert five per cent of their visitors: in other words, get five out of every hundred visitors to fill out a form or buy something.
But one of our clients is achieving an astonishing 31.72 per cent conversion rate for its landing pages. That means nearly one in three visitors starts a new dialogue with the company when they visit the site for the first time.
We think that this may be one of the world’s highest website conversion rates.
What can marketers learn from it?
Occupy a niche. The client operates in a specific area of high technology. It’s hard to dominate an area where there’s a lot of competition selling similar products or services. It’s far easier when you offer something that’s quite unique (or is positioned as such).
Ensure your site reflects that niche. That means...
- seeding the site with keywords that will be found by the search engines – and by the people searching the engines for those specific words and phrases
- filling the site with interesting, relevant content that those people will actually want to read. Keywords alone are not enough. Great content, that tells people how to solve their business problems, will always attract, and keep, readers. What’s more, it’s an absolute competition killer. Why would readers go elsewhere when you’re providing what they want?
Make it easy for readers to engage with you. If you’re offering a white paper, for example, put a prominent button at the top left or right of the page, so it’s one of the first things readers see. But also put a link to your highly targeted landing page at the bottom of each page or blog post. This is the point where they’re ready to engage. They’ve just read a post that solves their problem, or have discovered a product or service that they need. They’re enthusiastic. Make it easy to get in touch!
Niche... keywords... content... connect. Do this consistently, and there’s no reason why you can’t repeat the client’s success.
Get in touch with Strange PR and we can make it happen for you.