Inbound Marketing Blog

Richard Strange

Helping companies and agencies grow through inbound marketing and digital marketing strategies

Recent posts:

31 ways you should spend a £1,000,000 marketing budget

It amazes me how much cash large brands throw into the wrong places.

Rather than thinking about how best to spend their money, they throw £50 bills at the wall and hope that some might stick and start to drive sales. Not so long ago, one UK bank set their Google pay per click and online advertising budget at £1m. 

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How to identify valuable content

You can learn the best practices of all the components of a landing page, but I can’t tell you the perfect landing page looks like this, because It will depend on your audience and your marketing personas – and the power of your value proposition.

What you can do though is identify and test (and I mean test) the value to find the right combination that works best for your marketing offer - then apply it to your content marketing strategy.

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Transforming sales to be inbound marketing ready

Let me give you a real brief experience of something that happened to me last week and I’m sure it’s going to typify some of the frustrations you have with your own sales department.  Sorry I’m assuming something.  How many marketers are frustrated with your sales department? Lots.   

I was at an event last week - a sales summit with about 400 supposed sales leaders.  And I got to the event and I went up to the organiser and I said, “What’s the hash tag for this event?”  Guess what the answer was.  “What’s that?”  That was a group of sales leaders.  They didn’t know what that was.  

That’s evidence of the fact that some things have to start changing.  And part of the problem is

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