Let me give you a real brief experience of something that happened to me last week and I’m sure it’s going to typify some of the frustrations you have with your own sales department. Sorry I’m assuming something. How many marketers are frustrated with your sales department? Lots.
I was at an event last week - a sales summit with about 400 supposed sales leaders. And I got to the event and I went up to the organiser and I said, “What’s the hash tag for this event?” Guess what the answer was. “What’s that?” That was a group of sales leaders. They didn’t know what that was.
That’s evidence of the fact that some things have to start changing. And part of the problem is