When announcing the launch of its Content Optimisation System (COS), HubSpot described it as “part content management system, part personalisation engine” a fully integrated content system that optimised “your website experience for each visitor”.
Since then, HubSpot has endlessly updated its COS to make it more integrated, smarter, with more opportunities for personalisation. These updates are also designed to make it easier for users to take advantage of the COS tools and generate more leads.
However, there are still many misconceptions and misunderstandings about what the HubSpot COS can and cannot do. Breaking these myths and becoming aware of these features is something that marketing managers and their team should make a priority if they’re going to fully take advantage of HubSpot’s tools.