Inbound Marketing Blog

As inbound marketers, we’ve already posted on how to use Twitter to drive traffic. We are also keen on analysing all of our marketing efforts, making sure each minute of our time is yielding sufficient visits, leads or customers. And that goes for our tweets too.

I don't know if you've heard, but Google Page Rank is old news. It's not updated frequently enough to be measured real-time according to your social media efforts. It's not related to SEO or your actual rank in search engines, it is just a measure of the authority, of links you have to your domain, which doesn't directly bring you customers or leads. Even Google themselves say you shouldn't obsess over it.

You already know the advantages of writing a business blog, we’ve told you enough times: they have SEO value, create a following of interested parties and are cheap as chips…

The New Rules of Marketing and PR was originally published in 2007. Man, have we come a long way! In 2006, when I was writing the book, HubSpot had just been founded, Twitter didn't yet exist, and Facebook was only for students. The online marketing universe has been evolving rapidly and the new edition of my book reflects many of these changes.

Success in inbound marketing and lead generation, like many things in business, often hinges on one or two key moments. Generating interest and getting found is obviously crucial. However, once you’ve got a prospect interested in some of your content, companies are often let down by trying to take too much information.

LinkedIn may be the first brand you think of when it comes to social media. However, for B2B marketing, inbound marketing and lead generation, it is pretty much untouchable in most parts of the world.

It’s always to good to take a step back and think about what we’re trying to achieve through blogging and its role in inbound marketing.

For B2B companies and marketers, LinkedIn is an essential platform to master. With over 100m users worldwide, LinkedIn provides access to the profiles of a significant proportion of globe’s professionals. It provides the opportunity to reach users based on job title, industry sector, experience, skills and lots more.