Inbound Marketing Blog

Everyone wants their marketing to go viral. So, what’s it all about? Viral marketing is a strategy, encouraging individuals to share content with others, who will then spread the content even further. It all sounds great, doesn’t it? But, it’s not that simple. You can’t force content to become viral; it becomes viral when people take interest and want to share it with their family, friends and colleagues. But, it doesn’t mean there aren’t some handy tips to help make your content appealing.

SEO is becoming increasingly important to PR, as the influence of Google and other search engines grow. Yet, it has taken quite a while for many PR agencies to come to terms with the idea of SEO, let alone how to use it properly for their clients. By combining SEO & PR, it means that these different methods can work together makes for a more substantial and successful campaign.

The growth of Pinterest is nothing if not remarkable. Yet, up until recently, the social network was still technically an invite-only beta. One of the reasons for this was the company's desire to maintain the feeling of exclusivity.  But now, Pinterest believes it's ready and has brought its social network out of beta. Anyone who wants to start pinning can join Pinterest without an invite using an email address, Twitter or Facebook account.

Now that Pinterest is open to all, the ‘clique’ social network can almost certainly bank on an influx of users.

Foursquare is an app that has been around for quite a while. It allows users to ‘check in’ to a location, such as a bar, the gym or a cinema, and share it with their friends. The more ‘check ins’ they users collect, the more points they win and badges they unlock as part of a game. But, as it continues to expand all the time, more and more people are looking at using foursquare for business. Take a look at our 5 insights to get you