Inbound Marketing Blog

With many marketing methods costing too much without enough ROI, smart marketers are coming up with increasingly innovative ways to reach people. You may already be running successful email marketing campaigns, but today we're letting you into a secret email marketing tool that most marketing professionals haven't cottoned on to: email signatures.

So, the rumours were true. Our second vlog, giving you all the insider info on longtail keywords is here. Take a look and find out what a longtail keyword is, why they matter in SEO and how you can use them. As you’ll find out from the keyword video, presented by the lovely Mari, longtail keywords are essential for anyone wanting to improve their SEO and make an impact in Google.

I just got an email off Google+, suggesting possible people I know and content that might be useful. What’s interesting about this email is I actually need it! With all other social media platforms I use, I’ve switched off the email updates. By the time the message hits my inbox, I’ve normally already seen the comment/follow/like and responded to it. But, for some reason, Google+ seems to get left behind. Instead of being part of my daily social media routine, I normally give it a cursory glance once a week.

Check out our first video blog. This vlog post will tell you what Black Hat SEO actually is, which techniques fall under the category and why exactly you should avoid them – all in 90 seconds. As you’ll discover from the video, presented by our charming Emma, black hat SEO can boost your website temporarily, but it the long term will damage your rankings.

Are you one of the 30 million Instagram users already out there? Or, just curious to know what all the fuss is about? Either way, Instagram is a fast-growing, fast-paced photo sharing app, which is changing the way we share visual content. Users take photos, apply styling and then upload them for others to see. It’s a quick and easy way to share your great photos-instantly! Available on iPhone and Android, here are our top 7 tips to get the most out of Instagram for business.

It can be difficult to regularly update each social media channel you have an account with. A new and popular way to make this more manageable is a web service platform named ‘IFTTT’ (like lift with no ‘l’). For many users this might seem like just another complicated website to get to grips with. However, using IFTTT for both your business and personal life can make updating social media channels much simpler. Take a look at our straightforward explanation of IFTTT as well as our list of 7 ways people are using it.