Inbound Marketing Blog

Social media privacy issues can be a concern for users. Some find the idea of putting so much of your information out there for people to see quite daunting. While social media websites work to protect user’s accounts, unfortunately some problems still occur. The most recent social media privacy issue involves professional networking website LinkedIn. After the loss of user passwords, the website is being sued for $5million by Katie Szyprka, a user of the website from Illinois.

Sometimes, with inbound marketing, it can be difficult to know where to get started. You know that you want your business to get found on the internet, but you're just not sure what you need to be doing to make this happen.

If you haven’t heard already, Pinterest is taking the internet by storm. A recent study by Shareaholic  reveals Pinterest now generates more referrals than Twitter.  It also became the fastest site every to reach 10 million unique users in a month.

Effective call to actions (CTA) are clear and strong. It points your customer to the next step, so they know precisely the direction they need to take.  A CTA will stop your customers from getting lost in your website and ensure they find their way to the your landing pages.

The buzz surrounding Pinterest continues to grow. But, this exciting social media platform is not just about sharing pins and creating attractive pin boards. Pinterest can be used to drive significant traffic to your website. In fact, early research suggests it can be at least as effective as Facebook at driving website traffic. With each pin a potential link back to your website, what are you waiting for? Take a look at our top 7 tips for driving traffic through Pinterest and get pinning.

Social Media, and especially Twitter, is a fantastic tool for engaging with potential customers and placing your business on a level playing field with much larger competitors. It's also a great training ground for the discipline of making your business social.