Inbound Marketing Blog

We've been examining the latest batches of social media statistics. More than two-thirds of US internet users regularly use a social network.

Unsure whether you need a corporate blog? Here are eight reasons why a company blog can be a vital business tool.

To Apple supremo Steve Jobs, focus groups are about as popular as a hi-fi at a Taliban party. Jobs reckons that most customers don’t know what they want in a new product. Sure, he listens to customers and asks them for feedback.  But, when asked why Apple doesn’t do focus groups, Jobs responded: “We figure out what we want. You can’t go out and ask people ‘what’s the next big thing?’

How fast do you respond to online leads?

If visitors are leaving as soon as they land on your site, your site's not working. It doesn’t matter how much traffic you’re getting or how many unique visitors are stopping by. If they're not staying, you're not converting. And without any conversions, what are you gaining from your online presence? Not a lot.

One of the biggest turnoffs on the web is having to wait for pages to load. Google now appears to have solved this problem and, judging by the video below, it's very impressive.

Response forms on your landing pages, where someone gives you their contact details in return for a white paper or other offering, are arguably the most important component of your organisation’s web activity. So how long should the landing page forms be? What’s the optimum length?