Inbound Marketing Blog

Google has revealed that it's making some changes to its search algorithm. These modifications are designed to penalise content that has been excessively optimised for search engines, creating a more level playing field for ranking high on search engine results pages (SERPs).

It’s always an interesting time in the Social Media but recent developments on Facebook and LinkedIn illustrate the race to innovate the user experience. Only Twitter seems to resolutely remain focused on its core functionality.

Getting found in Google is a key task for inbound marketers and understanding how Google sees your – or your clients’ site – will give help define and refine your inbound marketing strategy.

On-site SEO is one of the most important aspects of optimising your website for search engines.  No matter what service or product you provide, where you're located, or how your pages are designed, on-site optimisation is the key to driving quality traffic to your business website and real lead generation value.

Lead generation through Social Media for Business is a significant opportunity for businesses. It can be a confusing aspect of marketing to untangle. With so many different social media platforms plus mobile marketing, blogs and content topics all to consider, it can be difficult to understand which digital marketing methods and technologies are the most effective. It might even be best to get some professional inbound marketing consultancy to set you on the right strategy.

If you’re someone who has been anxiously awaiting access to Google+ over the past few months, your wait is now over. This morning, Google announced it has officially released the ability to sign up for Google+ to everyone, with or without an invitation.

Looking for inspiration to design your Facebook fan page? There are lots of great B2C pages to help get your creative juices flowing. Here’s my rundown of  some great Facebook pages.