Inbound Marketing Blog

When you’re email marketing, what’s the most important part part of the email? The title? The first headline? The main image?

The New York Times runs a regular column called You're the Boss: The art of running a small business. It recently focused on a site called The Crazy Baker. Hall Hitzig (below) owns a gourmet bake shop in rural West Virginia and hoped that his website would expand his customer base across the country. But, while the site generated significant traffic, the visits led to few sales. What was wrong?