Inbound Marketing Blog

Inbound marketing's success depends on people coming to your content because they’re genuinely interested in what you have to say. Now, with the rise of the iPhone, Blackberry and other platforms, mobile browsing has become a significant proportion of web browsing as a whole - and it's growing fast.

Should you call in a professional Search Engine Optimisation copywriter to produce - or at least rewrite - your web content? This article, from US magazine Target Marketing, says:

We've just been fired - for all the right reasons.

Rockmelt, a new web browser that puts social media at its centre, is in beta testing. If you're a heavy user of Facebook and Twitter, you might want to sign up for early access.

Bubbleroom.se is a Swedish clothing website that doesn’t do any traditional marketing. Instead it has six product managers who read 2,000 fashion blogs a day. The company identifies emerging fashion trends; designs and sources products based on these trends, then has them delivered from China in two weeks.

If you believe business is about building relationships, make building relationships your business.

Want to know new ways to quantify your returns from online advertising? I certainly did. So when I downloaded a white paper on the subject from a respected IT giant, I was slathering for the very latest incisive research that I could pass on to our customers.

Almost 20 per cent of the emails marketers send are blocked by internet service providers (ISPs) due to decreased engagement rates or spam complaints.

How do you make offers to website visitors enticing enough for them to give you their details? I answered this in an earlier post - you can read it here.

1. Compelling free educational offers available on the site.
2. Well-designed landing pages that make the visitor complete the form in order to get the offer.
3. Prominently placed calls to action on the website to guide visitors to the landing pages.

Page titles are one of the critical factors that search engines look at when trying to work out what a page on your website is all about. Here’s a 47-second guide to getting it right.

If you're in business, you need to have a presence on LinkedIn the most comprehensive network of business people online. It's really that important.

Great headline, which I pinched from this blog post by the wonderful Guy Kawasaki.

Web landing pages should be like direct mail envelopes. They have to make the reader take action immediately - frenziedly tear open the envelope, or read what’s on screen.

A B2B lead generation company has seen web traffic soar by 34% month on month - and it's all due to effective blogging and social community management.