Inbound Marketing Blog

There is a lot of buzz and noise about using Twitter for business. It makes sense to use social media to develop a presence and build relationships. And drive your lead generation.

In a world increasingly driven by content that's hiding in an email or behind a Tweet, subject lines are more important than ever. So how do you craft subject lines that compel people to open your messages?

Should you write a meta description tag for each web page? The answer is an emphatic yes – but not for the reasons you might expect.

For many companies the website is a tick box exercise. Well, discover inbound marketing and you could fall in love with your website again - as a lead generation machine.

Marketing's job is to generate high quality sales leads. Sales' job is to connect to the lead, help the prospect and work towards a win-win sale. But are we getting it right?

Search Engine Optimisation (SEO) is one of the most important tasks for inbound marketers looking to get found online and deliver engaged prospects into their lead generation pipeline.