Effective search engine optimisation (SEO) requires both on-page and off-page optimisation. This article focuses on some good habits to adopt when creating content for your inbound marketing. Without on-page optimisation you won't get the most from your efforts when it comes to ranking well in search engines.
Now that the dust has settled on 2011's Google Panda updates, it make sense to review the direction that Google is heading in from the SEO's perspective.
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