Inbound Marketing Blog

The rules of SEO have changed so much over the last 12 months. Thanks mostly to the big Google Penguin and Panda updates last year, what were once tried and tested SEO methods are now no longer working. In fact, a quick Google search of ‘Is SEO dead?’ comes up with pages of articles on the subject. But, is this really true?

Anyone involved with SEO knows that Panda and Penguin struck this year. And, they struck some people hard. With many sites still recovering from the effects of Panda and Penguin, one thing is for certain, the landscape of SEO has permanently changed. But, what does this mean for anyone developing an SEO strategy? How do you approach SEO within the new search world of Google Panda and Penguin?

SEO is becoming increasingly important to PR, as the influence of Google and other search engines grow. Yet, it has taken quite a while for many PR agencies to come to terms with the idea of SEO, let alone how to use it properly for their clients. By combining SEO & PR, it means that these different methods can work together makes for a more substantial and successful campaign.

Check out our first video blog. This vlog post will tell you what Black Hat SEO actually is, which techniques fall under the category and why exactly you should avoid them – all in 90 seconds. As you’ll discover from the video, presented by our charming Emma, black hat SEO can boost your website temporarily, but it the long term will damage your rankings.

Sometimes, with inbound marketing, it can be difficult to know where to get started. You know that you want your business to get found on the internet, but you're just not sure what you need to be doing to make this happen.

Getting sufficient backlinks to achieve SEO targets has long been a struggle for many businesses. Strange PR lists the top - sometimes surprising – reasons in our new whitepaper 4 Reasons Your Business Isn't Getting Backlinks, available for download as of today!

Google has revealed that it's making some changes to its search algorithm. These modifications are designed to penalise content that has been excessively optimised for search engines, creating a more level playing field for ranking high on search engine results pages (SERPs).

On-site SEO is one of the most important aspects of optimising your website for search engines.  No matter what service or product you provide, where you're located, or how your pages are designed, on-site optimisation is the key to driving quality traffic to your business website and real lead generation value.

Getting found in search engines is so important. Most people will click on the first few search engine hits, which is why you need to get your website to the first page of results. Cut your competition and get yourself found by tailoring your webpages around long tail keyword research.

Effective search engine optimisation (SEO) requires both on-page and off-page optimisation. This article focuses on some good habits to adopt when creating content for your inbound marketing. Without on-page optimisation you won't get the most from your efforts when it comes to ranking well in search engines.