Inbound Marketing Blog

LinkedIn is the default online platform for professional networking. With more than 200 million business professionals using it (blog.linkedin.com), there are ever more opportunities to grow your network, engage with new people, and find new job openings.

Social media privacy issues can be a concern for users. Some find the idea of putting so much of your information out there for people to see quite daunting. While social media websites work to protect user’s accounts, unfortunately some problems still occur. The most recent social media privacy issue involves professional networking website LinkedIn. After the loss of user passwords, the website is being sued for $5million by Katie Szyprka, a user of the website from Illinois.

It’s always an interesting time in the Social Media but recent developments on Facebook and LinkedIn illustrate the race to innovate the user experience. Only Twitter seems to resolutely remain focused on its core functionality.

Groups on Linkedin are a growing source of conversations and engagement. For many people, reaching out to their LinkedIn network is now the primary way to get help with a business challenges or to find new expertise.

LinkedIn may be the first brand you think of when it comes to social media. However, for B2B marketing, inbound marketing and lead generation, it is pretty much untouchable in most parts of the world.

For B2B companies and marketers, LinkedIn is an essential platform to master. With over 100m users worldwide, LinkedIn provides access to the profiles of a significant proportion of globe’s professionals. It provides the opportunity to reach users based on job title, industry sector, experience, skills and lots more.

Social media is crucial to distributing your remarkable content and getting found online. Below are a few tips on how to get the most from your social media monitoring and conversations.

If you're in business, you need to have a presence on LinkedIn the most comprehensive network of business people online. It's really that important.