Follow us

Subscribe via E-mail

Your email:

Inbound Marketing Blog

Current Articles | RSS Feed RSS Feed

What is the Best Call to Action for my Website?

  
  
  
  
best call to action

Call to Action (n.)- A call to action (CTA) is a button, image, graphic or text. It should entice a visitor to your website to click on it, usually taking them to a landing page. It is a vital part of converting visitors into leads, by encouraging them to engage with your content.

How to avoid the boring content trap

  
  
  
  
boring content

I just received an email about content marketing. This in itself is not surprising. I do, after all, subscribe to a lot of marketing blog. Many of these provide brilliant, thought-provoking pieces of content that are genuinely helpful and interesting. But sometimes, they fall short of the mark. 

How to achieve your LinkedIn goals

  
  
  
  
Linkedin goals

I wrote a blog post last week on common LinkedIn mistakes to avoid. One of the points I made was about not having a clear end goal when using LinkedIn. After the post was published, I was asked the same question by several people: how exactly can you achieve your LinkedIn goals?

Are You Making These 6 LinkedIn Mistakes?

  
  
  
  
linkedin mistakes

LinkedIn is the default online platform for professional networking. With more than 200 million business professionals using it (blog.linkedin.com), there are ever more opportunities to grow your network, engage with new people, and find new job openings.

5 reasons you should be using thank you pages

  
  
  
  
thank you page

After you've spent time crafting the perfectly optimised landing page, it can be tempting to think that's it. Job done. But, a marketer’s work is never done. To complete your landing page, you still need to add your thank you message. There are two ways to do this: you can use an on-page thank you message that appears after the form is completed or you can create a thank you page. Ideally, you should always create a thank you page.

Why is an inbound approach to SEO so important?

  
  
  
  
SEO inbound approach

The rules of SEO have changed so much over the last 12 months. Thanks mostly to the big Google Penguin and Panda updates last year, what were once tried and tested SEO methods are now no longer working. In fact, a quick Google search of ‘Is SEO dead?’ comes up with pages of articles on the subject. But, is this really true?

Tags: ,

How to ensure Inbound Marketing success in your company

  
  
  
  
inbound marketing

You’ve heard about Inbound Marketing; the methodology that shows there is a new, better way to engage with your customers and prospects, challenging the approach of traditional marketing. Maybe, you’ve started to make some changes to your own marketing to reflect this learning.

“7 reasons why...”- I’m bored of your list blog posts

  
  
  
  
list blog posts

I know what you’re thinking, here’s yet another blog post with a list headline. But, I promise I’m not going to use any lists here- really! Instead, I want to throw down the gauntlet. I’m bored of all the list headline blog posts out there.

The essential components of a compelling ebook

  
  
  
  
compelling ebook

Ebooks are very valuable pieces of content for your marketing. They are a brilliant lead generation tool. Plus, they are a great way to position your brand as thought leaders in your field. But, they’re not easy to make. A good eBook takes a fair bit of time and real effort. Though, getting it right means that the end results are well worth it.

5 places you should be looking for compelling content ideas

  
  
  
  
compelling content ideas

It’s time to write that blog again? So, time to scratch around for another idea. But, it doesn’t have to be like this. In fact, there are plenty of places you can look to find compelling content ideas. If you find that each week you are staring out the window, waiting for blog inspiration to strike, here are 5 places you can look to find great content ideas.  

All Posts