Inbound Marketing Blog

As inbound marketers, we recommend focusing on building deeper engagement with just your target customers rather than advertising to everyone. We spend our time creating content to get found by the most relevant prospects. However, when it comes to social media it makes sense to work to build reach beyond just the most targeted prospects.

Not all parts of a webpage are made equal. The human eye is naturally drawn towards certain points on the page, giving them more focus and attention. Wouldn’t it be really handy to know where people are most likely to look? Using a heatmap, means we can now see exactly this.

Pinterest is a social media platform that is definitely creating a stir. It recently became the fastest site ever to reach 10m unique users per month as well as the subject of speculation as to its market value. For inbound marketers, the question is: does Pinterest's have a role to play in getting found?

Twitter is one of the most popular social media sites out there. With over 100 million users, it’s a great opportunity to reach a wider audience than ever before. But, before you get started, take a look at our free guide, 7 Ways To Make Twitter Work For Your Business, to make sure you’ve got all the essentials covered.

Getting sufficient backlinks to achieve SEO targets has long been a struggle for many businesses. Strange PR lists the top - sometimes surprising – reasons in our new whitepaper 4 Reasons Your Business Isn't Getting Backlinks, available for download as of today!

Our free 8 Steps guide Landing Page Optimisation is officially available for download! The inbound marketing experts at Strange PR have looked at industry best practices and our own experience to compile the step-by-step guide to make sure your landing page optimisation is giving you the best conversion rates possible.

Google has revealed that it's making some changes to its search algorithm. These modifications are designed to penalise content that has been excessively optimised for search engines, creating a more level playing field for ranking high on search engine results pages (SERPs).

It’s always an interesting time in the Social Media but recent developments on Facebook and LinkedIn illustrate the race to innovate the user experience. Only Twitter seems to resolutely remain focused on its core functionality.

Getting found in Google is a key task for inbound marketers and understanding how Google sees your – or your clients’ site – will give help define and refine your inbound marketing strategy.