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Social media reach: why more is more

  
  
  
  
  
social media reach the power of the network

As inbound marketers, we recommend focusing on building deeper engagement with just your target customers rather than advertising to everyone. We spend our time creating content to get found by the most relevant prospects. However, when it comes to social media it makes sense to work to build reach beyond just the most targeted prospects.

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Social Media Heatmaps: How people look at Facebook and social media

  
  
  
  
  
Social Media Heatmaps - Facebook and Twitter

Not all parts of a webpage are made equal. The human eye is naturally drawn towards certain points on the page, giving them more focus and attention. Wouldn’t it be really handy to know where people are most likely to look? Using a heatmap, means we can now see exactly this.

Pinterest for Business: 4 reasons it should be in your strategy

  
  
  
  
  
business-marketing-pinterest-guide-cover

Pinterest is a social media platform that is definitely creating a stir. It recently became the fastest site ever to reach 10m unique users per month as well as the subject of speculation as to its market value. For inbound marketers, the question is: does Pinterest's have a role to play in getting found?

Twitter for business: 7 Ways to Make it Work for You

  
  
  
  
  
7 Ways to make twitter work for you business

Twitter is one of the most popular social media sites out there. With over 100 million users, it’s a great opportunity to reach a wider audience than ever before. But, before you get started, take a look at our free guide, 7 Ways To Make Twitter Work For Your Business, to make sure you’ve got all the essentials covered.

Why Isn't Your Business Getting Backlinks?

  
  
  
  
  
backlinks links to you business

Getting sufficient backlinks to achieve SEO targets has long been a struggle for many businesses. Strange PR lists the top - sometimes surprising – reasons in our new whitepaper 4 Reasons Your Business Isn't Getting Backlinks, available for download as of today!

8 Steps to Optimising Landing Pages

  
  
  
  
  
Landing page example

Our free 8 Steps guide Landing Page Optimisation is officially available for download! The inbound marketing experts at Strange PR have looked at industry best practices and our own experience to compile the step-by-step guide to make sure your landing page optimisation is giving you the best conversion rates possible.

Google algorithm change to punish excessive optimisation?

  
  
  
  
  
Google Algorithm Change

Google has revealed that it's making some changes to its search algorithm. These modifications are designed to penalise content that has been excessively optimised for search engines, creating a more level playing field for ranking high on search engine results pages (SERPs).

What does inbound marketing have to do with Public Relations (PR)?

  
  
  
  
  
PR and inbound marketing aligned
You may have been wondering how PR and inbound marketing fit together. PR traditionally involved person to person contact between the PR professional and media officials such as journalists. However socio-technological advances such as the internet are changing the tasks that a PR professional needs to carry out.

If we take a look at four basic tasks of Public Relations you may be surprised to see how they tie in with inbound marketing procedures.

LinkedIn launches company status updates

  
  
  
  
  
LinkedIn Social Media Functionality

It’s always an interesting time in the Social Media but recent developments on Facebook and LinkedIn illustrate the race to innovate the user experience. Only Twitter seems to resolutely remain focused on its core functionality.

10 Google Search tricks every inbound marketer needs to know

  
  
  
  
  
Google Flight status

Getting found in Google is a key task for inbound marketers and understanding how Google sees your – or your clients’ site – will give help define and refine your inbound marketing strategy.

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