Inbound Marketing Blog

Call to Action (n.)- A call to action (CTA) is a button, image, graphic or text. It should entice a visitor to your website to click on it, usually taking them to a landing page. It is a vital part of converting visitors into leads, by encouraging them to engage with your content.

I just received an email about content marketing. This in itself is not surprising. I do, after all, subscribe to a lot of marketing blog. Many of these provide brilliant, thought-provoking pieces of content that are genuinely helpful and interesting. But sometimes, they fall short of the mark. 

I wrote a blog post last week on common LinkedIn mistakes to avoid. One of the points I made was about not having a clear end goal when using LinkedIn. After the post was published, I was asked the same question by several people: how exactly can you achieve your LinkedIn goals?

LinkedIn is the default online platform for professional networking. With more than 200 million business professionals using it (blog.linkedin.com), there are ever more opportunities to grow your network, engage with new people, and find new job openings.

After you've spent time crafting the perfectly optimised landing page, it can be tempting to think that's it. Job done. But, a marketer’s work is never done. To complete your landing page, you still need to add your thank you message. There are two ways to do this: you can use an on-page thank you message that appears after the form is completed or you can create a thank you page. Ideally, you should always create a thank you page.

The rules of SEO have changed so much over the last 12 months. Thanks mostly to the big Google Penguin and Panda updates last year, what were once tried and tested SEO methods are now no longer working. In fact, a quick Google search of ‘Is SEO dead?’ comes up with pages of articles on the subject. But, is this really true?

You’ve heard about Inbound Marketing; the methodology that shows there is a new, better way to engage with your customers and prospects, challenging the approach of traditional marketing. Maybe, you’ve started to make some changes to your own marketing to reflect this learning.

I know what you’re thinking, here’s yet another blog post with a list headline. But, I promise I’m not going to use any lists here- really! Instead, I want to throw down the gauntlet. I’m bored of all the list headline blog posts out there.

Ebooks are very valuable pieces of content for your marketing. They are a brilliant lead generation tool. Plus, they are a great way to position your brand as thought leaders in your field. But, they’re not easy to make. A good eBook takes a fair bit of time and real effort. Though, getting it right means that the end results are well worth it.

It’s time to write that blog again? So, time to scratch around for another idea. But, it doesn’t have to be like this. In fact, there are plenty of places you can look to find compelling content ideas. If you find that each week you are staring out the window, waiting for blog inspiration to strike, here are 5 places you can look to find great content ideas.