Strange PR will help you to generate sales leads, coverage, effective and consistent communication and brand exposure using all the channels of communications that your customers and prospects use.
Strange PR’s services give you the tools, ideas and ammunition you need to be found on the Internet and in the media, then convert this interest into business. We deliver sales leads, contribute to customer acquisition, and cultivate relationships and brands directly with channel partners and the users of your products and services.
We also provide an analysis of the results in an easy-to-use format to allow the different techniques to be analysed for effectiveness on a regular basis.
Here's typically how we work for you
- Kick-off strategy workshop: including targets; key phrases; proposition understanding; about your audience and their needs; understanding of the sales cycle; setting brand and people hierarchy; historical review and create a plan for the future; agree brand positioning and tone of voice
- Strategy and agreement of objectives, measurement and evaluation plus content planning, message management, preparation of all assets and activation requirements, target media and ways to reach target audiences
- Publication of full media targets, content and timeline
- Establish channel and internal communications and prepare regional kick-off meetings with clear simple actions and requirements and PR strategy
- Client meetings – face-to-face, by phone and by phone/email
- Review, create and launch all social media and business profiles for the company and the main players in the team
- Write an inbound programme to drive sales leads in a co-ordinated and focused approach
- Plan and execute a blog strategy and brand hierarchy
- Outsource business social media activity or coach your team in using LinkedIn and Twitter for business
- Deliver an editorial programme and tone of voice guidelines
- Agree training requirements and create necessary training and coaching programmes to provide excellent and entire deployment of your PR activities
- Generate remarkable content in line with brand and to match the sales cycle and requirements of your target audience
- Connect with target audiences, researching, creating remarkable content, producing media assets
- Activate the full programme
- Begin monitoring of results and report on performance
- Monitor and report on competitor activities if required