Content marketing is a way to get you noticed. A fast way to differentiate.
We generate remarkable content for small and medium companies and distribute it so that you get found by your customers to generate sales leads and encourage interaction and engagement.
Remarkable content: original ideas presented to your target marketing personas in a useful, interesting, helpful and engaging way - that is good enough to share wherever they are in the research, enquiry, engagement or decision making process.
But it's not about talking about you and your products. You have to understand the marketing personas - a way of describing your target customers and understanding their information needs, pain points and interests - and then you have to produce content that they will find interesting, useful and helpful.
We even go to the extent of writing content into every stage of the sales cycle for each marketing personas that you are able to define. Imagine the power of having something to say for everyone in your target market whatever their information needs.
We help you create remarkable content and then distribute it through the web, social media and traditional media. Here's just some of the ways you can generate content.
- Blog posts
- Press releases
- White papers
- Case studies
- Photos, diagrams and cartoons
- Expert articles
What you should do next
Content marketing is just one aspect of a comprehensive inbound marketing strategy to get you found, convert new customers and generate customer loyalty.
For years your PR team has been telling you it will make you a leader in your industry and a thought leader in your marketplace. How's that going?
Are you really differentiating you and your company? Are you really engaging people. Or is it really just a few product releases about your products in one or two trade magazines, a trade show, an email or phone call to people you've never met and who don't know you?
Find out how content marketing can change the way people think about your business - and how they can find you as a result and start coming to you for ideas, help, advice and guidance.